This content was provided by Forrester Research. They allow you to use the code for this tool on your website. I find it to be very useful as a start to understanding the online behavior of your customer. B2B marketers, eager to know how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also fundamentally change the nature of the marketing relationship between B2B buyers and sellers.
